Tourism

Tourism NT is committed to the development of new Territory tourism products and services, and to improving the existing products and customer service delivery.

Tourism NT is focused on growing the tourism industry through the promotion of the Territory’s unique Indigenous culture, training and accrediting more service providers, and promoting the Territory in key international markets.

Indigenous Development Strategy

Indigenous cultural tourism is a key point of difference that makes the Territory a unique place to visit. The Indigenous Development Strategy provides a framework to help the industry maximise this competitive advantage.

Tourism Accreditation Policy

To ensure visitors get the best out of their visit to the Territory, Tourism NT will require service providers to have Tourism Accreditation Australia Ltd accreditation before they are able take advantage of the marketing promotion services provided by the department. Taking effect on 1 July 2010, the new Tourism Accreditation Policy will help raise service standards and the delivery and development of products across the Territory.

Tourism e-Kit

Tourism NT, in partnership with other state tourism organisations and the Australian Tourism Data Warehouse, has produced a comprehensive series of easy to follow tutorials about online marketing for tourism operators. The Tourism e-Kit covers everything from the basics of getting started, to advanced topics like search engine marketing and online product distribution.

International markets

The key target markets for Tourism NT are the Americas, United Kingdom, Central Europe, Italy, France, Japan, New Zealand, China and Singapore. Information on market specific updates, trends, key international marketing campaign information and PR activities occurring around the world is available for businesses wishing to expand their marketing activities into the international markets.

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